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11/242017

The Beijing News: Luneng's "Zhongcha Mode" changed the Zangxiang

Posted by:Luneng GroupSource:The Beijing News

  Luneng Group improved the styles and features of 5 ancient villages including Zhongchagou; it perfected their infrastructures such as village road systems, signs and environmental sanitation etc.

Since 2014, Luneng Group has initiated the ecological restoration of Baoling River wetland.

While Jiuzhaigou Valley has gained a world reputation and received tourists from all over the world; Zhongchagou, which was only a mountain away from Jiuzhaigou, was withered. Zhongchagou is a valley located in Jiuzhaigou County, Aba prefecture of Tibetan area; it is the hope of Aba prefecture Jiuzhaigou County for many years to present this fantastic view for the people, especially via tourism, and thus to promote the development of Tibetan villages.
The opportunity occurs in 2012. In September 2012, the Luneng Resort Project of Jiuzhaigou developed by Luneng Group officially settled in Zhongchagou, and it symbolized the official start of "Zhongcha Mode" in which the tourism development went harmoniously with local people''s lives and production. During this process, the local people''s lives had tremendous changes. The change of Zhongchagou was only an epitome of Luneng Group participating in the local economic construction, serving the people''s livelihood and implementing industry poverty alleviation and precision poverty alleviation mission. Luneng knew very well that sole dependence on "blood transfusion" would be too superficial, and the essence to solve the problem depended on how to "generate blood". Hence, Luneng created several innovation samples of which central enterprises helping the poverty reduction with its solid actions.

Integration "Bible"
Rebirth of a Tibetan snow valley
Zhongchagou is the back garden of Jiuzhaigou, and it has been poor with rich resources in for many years.

After countless times of investigations, Luneng Group finally positions Zhongchagou as an international vocation and tourism destination featured with world heritage sightseeing and original Tibetan Valley cultural experience, and makes it a tourism boutique and allows it and Jiuzhaigou to supplement each other, and eventually, forms a pattern of 19 villages with "double-peak" of "Jiuzhai extreme sightseeing and Zhongcha super vocation".

Integration with the environment and compatibility with the culture are praised as a "Bible" for the development of Zhongchagou by Luneng Group. Luneng Group not only realized the non-migration of over 800 native Tibetans, but also improved the styles and features of 5 ancient villages including Zhongchagou, and perfected their infrastructures such as roads, signs and environment sanitation.

Luneng Group exerts minimum intervention on environment or culture; with the implementation of the project and the alleviation of the popularity, more and more tourists come to Zhongchagou. Besides, Luneng Group also donated to Aba Jiuzhai Luneng female football team in two consecutive years to support the teenager football enterprise. Luo Zhibo, Standing Committee Member of Aba Prefecture''s Party Committee and Secretary of the County Committee of Jiuzhaigou stated that Jiuzhaigou did very good demonstrations, which further laid the foundation for the county''s economic and social development, and also provided inexhaustible impetus to tourism upgrade and quality and efficiency improvement.

On August 8th of this year, a 7.0 magnitude earthquake struck Jiuzhaigou. After the earthquake, the Zhongchagou Project was largely stable and unaffected, and a month later, the on-site loss assessment, settlement of insurance claim and structural identification were done. In addition, Luneng Group also can accelerate the post-disaster reconstruction from three aspects, i.e. brand cooperation, project remediation and ecological recovery. From now on, Luneng Group will continue to bear the task of poverty reduction in minority areas and takes poverty reduction as a priority for post-disaster reconstruction of Jiuzhaigou and will initiate plans in industry poverty alleviation, employment poverty alleviation and cultural poverty alleviation.  


Environmental protection
Nirvana of a wetland
Wetland is called "the kidney of earth" due to its powerful ecological functions such as stopping floods, regulating flows, flood storage and drought-resisting, pollution control, climate regulating, preventing soil erosion, etc. There is a piece of scare resource in Wenchang of Hainan--Baoling River Wetland.

However, from the end of 1980s to early 1990s, the Baoling River wetland at the foot of Tonggu Mountain was dug into several fishponds. Chemical fodders produced by developing breeding industry for a long time polluted the land and water and left the ecological environment in a disastrous condition. Cooperating with the UNDP and ecological environmental protection organizations, Luneng Group started the Ecological Restoration Program of Baoling River Swamp in 2014.


Wenchang Program team spent more than 6 months in setting up over 1,000 supervision spots on their arrival at the swamp to find the most suitable water for mangrove forest by detecting the water lever fluctuation. A slope height of around 1.7m was decided at last for in this height the mangrove roots could be flooded on the high tide, and exposed into the air on the low tide.

To recover the water exchanging blocked by the fishpond by local residents, the team buried three tubes underground to collect all the water in the district, controlled the water lever of ponds with dividing valves, connected adjoining ponds and dredged the channels. All these have improved the mangrove forest''s living environment.

Ecological protection as a systematic project is systematic in its general planning as well as in the details. No tree cutting or vegetation destruction is allowed for scenery creation, required by Luneng Group. The environment has improved thoroughly, when some spots have even reached scenic spot level.

New countryside samples
The evolution of a village
Haosheng Village, located at the foot of Tongguling Mountain, Wenchang City, Hainan Province is a natural village in the charge of Honghai Country Committee, Longlou Town. This village used to be a poor one until 2008, while now it has become a local characteristic spot of "Beautiful Countryside", welcoming numerous tourists on weekends.

Luneng Group has taken part in road paving, green scene forging, signs setting in upgrading this village, making a better place out of it. Besides, the Group has cooperated with the local government for resource joining. The diversified industries such as outer space bred seeds, agricultural products processing, specialty catering, aerospace housing are leading the local people to a road of prosperity.

As it is introduced by the person in charge of the program, over 500 jobs of fist-level program developing, cleaning and logistic serving have been created with local people sharing the top priority. A boom has been witnessed in local residents'' income.

Comparing the original plan to remove over 8,000 residents out of the Scenic Zone of Tongguling with the improved plan to "keep people where they are", the final decision of developing characteristic countryside by Luneng Group has become a new sample of enterprises taking part in the precise poverty eradication program. Luneng Group will keep in the program of "Shared Farms" cooperating with Haosheng Village, with whose booming, a new direction for "Beautiful Countryside" project appears as an example.

Besides, an oriented poverty eradication and an educational fund donation have been carried out by Luneng in Wen''an County, Hebei Province. With the two programs of Beautiful Countryside in Jiangjin, Chongqing, Luneng Resort in Hechuan, Lungeng Group is continuously carrying on with its project of precise poverty eradication by industry and labor cooperation with an aim to lift the local people out of poverty; Luneng has assisted winter industry with its Winter Olympic mission while keeping the mountain forests intact in Changbai Mountain.

Luneng Group has been taking part in poverty eradications and donations around China with a total donation sum of almost 200 million yuan and a tax accumulation of around 28.5 billion yuan, offering over 100,000 jobs in carrying out the government''s basic strategy of "oriented poverty assistance" and "oriented poverty eradication". All these prove Luneng Group as a state-owned enterprise has a thorough understanding of poverty eradication.

Data]
200 million yuan
Luneng Group has been taking part in poverty eradications and donations around China with a total donation sum of almost 200 million yuan and a tax accumulation of around 28.5 billion yuan, offering over 100,000 jobs in carrying out the government''s basic strategy of "oriented poverty assistance" and "oriented poverty eradication".

More than 800
Integration with the environment and compatibility with the culture are praised as a "Bible" for the development of Zhongchagou by Luneng Group. Luneng Group not only realized the non-migration of over 800 native Tibetans, but also improved the styles and features of 5 ancient villages including Zhongchagou, and perfected their infrastructures such as roads, signs and environment sanitation.